http://learnhigher.ac.uk/resources_for_students/Doing-research/Whats-it-all-about/What-is-research.html
Qualitative research.
The main aim of qualitative research is to discover how research subjects, or participants, feel about their lived experiences. The research usual begins with a gut instinct or a hunch rather than a hypothyses. Qualitative research methods range from interviews to participant observation and can include collection of written data including email, and both researcher diaries and participant diaries.
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